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I’m Leigh, A Brand steward driving sales & community through engagement with shared purpose & passion

Local Community Engagement

A strong and supportive company culture is the key to success at the store level. From reviews, to neighborhood outreach, social media shares and increased baskets, store teams make the best brand ambassadors if you give them the right tools.

Check out this video I made for MomentFeed. Their platform allowed me to monitor the reputions and engagement of over 100 stores and easily share the data with my store leadership team.

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Digital Marketing

eCommerce marketing. Search. Display. Local SEO. Google AdWords. Facebook Ads. Yelp Ads. Integrated campaigns.

Loyalty & CRM

Customer analytics. Customer personas and profiles. Targeted email campaigns. Loyalty program benefits and operations.

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Events & Experiences

New store openings. Community events. In-store events. Local photo shoots. Local business partnerships.

Content Strategy

Video production. On-site event capture. Blog publications. Email newsletter strategy. Product launches and promotions.

Social Media

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Retail Marketing

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Marketing Director 2017-2019

Oversaw the acquisition of seven premium pet supply retail chains, growing the store count from 45 to 160 in 18 months.

Launched a new loyalty program and synthesized customer data across all the brands to create a unified CRM strategy which drove $1 mill in increased visits and cross-sell to services.

IPP is a congolmerate of premium pet store brands across the U.S. distinguished by their curated selection of natural foods, pet services offerings and outstanding customer connections based on a shared passion for pets and outstanding product knowledge.

With over $800 million in annual sales, Hot Topic operates 678 mall-based stores across the U.S., selling pop culture and music inspired fashion & accessories. They also operate Torrid, a rapidly growing plus-size fashion retailer with over 300 stores.

Marketing Director 2009-2011

Director of Store Operations 2007-2009
Manager of Vendor Relations 2006-2007
 Project Manager, Merchandising 2005-2006
TORRID – Assoc. Buyer, Accessories 2003-2005

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Director of Marketing & CRM 2013-2015

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A global network of coworking spaces & content focused on non-profits, B Corps, social entrepreneurs and community engagement.

World-renowned, global conference on impact investing and social entrepreneurship, held at Fort Mason Center in San Francisco each October.

References & Recommendations

Leigh is an incredible leader within the company. She prioritizes company culture and community engagement in everything she does. She is also excellent at operations.

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Thomson Polan, CEO @ Caramal Digital Studio

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